Our growth strategy is built on a clear understanding of how to reach and engage our target investor, focusing on a multi-faceted approach that leverages our platform's core strengths. We're focused on building a loyal community, educating potential clients through trusted voices, incentivising initial engagement, and strategically partnering to tap into established networks.

Our internal focus on efficient user acquisition, product innovation, diverse investment offerings, strong institutional services, and strategic licensing.

Index

Our Growth Flywheel

Our growth system is built to be exponential, powered by a carefully designed flywheel that creates a self-reinforcing cycle of user acquisition, engagement, and investment. Our strategic goal is to build traction and momentum in each new market that compounds over time.

1. Attracting New Users Efficiently: We strategically acquire new users through targeted marketing achieving low CACs. Importantly, the value we derive from these users is significant, with a Customer Lifetime Value to CAC (CLTV/CAC) ratio of 12.1x. This demonstrates the inherent efficiency and profitability of our user acquisition engine.
2. Lowering the Activation Energy: We make it incredibly easy for new users to take their first investment with Altify through low starting amounts (from just $10), attractive rewards bonuses, and fee-free initial investments. This reduces friction and encourages immediate participation.
3. Cultivating a Delightful User Experience: Our platform is built for a frictionless user experience, cantered around best-in-class customer support that creates an environment where users feel supported and confident, leading to increased levels of trust, deposits, and further investments.
4. Building a Knowledgeable and Engaged Community: We actively foster a strong community through comprehensive educational resources and support. This includes events, webinars, podcasts, articles, research papers, an educational blog, a weekly newsletter, and dedicated relationship managers. By upskilling our users and creating networking opportunities, we build trust and organic talkability around the Altify platform.
5. Leveraging the Power of Referrals: A key component of our flywheel is the integration of our loyalty program, called Altify Rewards. Satisfied and knowledgeable users become powerful advocates, naturally driving new user acquisition at a lower cost, further enhancing our growth efficiency.

This interconnected system creates a positive feedback loop where each stage fuels the next. The ease of getting started leads to a delightful experience, which fosters a knowledgeable and engaged community, driving organic referrals and attracting new users – all while maintaining a highly efficient acquisition cost and maximising long-term value. This flywheel is the engine behind Altify's sustainable and accelerating growth trajectory.

Our Approach to New Markets

Our playbook for entering new markets starts with getting the right person on the ground: a sharp, local Country Manager who truly understands the regulatory landscape and the nuances of the investor mindset in that region. This person leads our strategy on the ground.

Then, we apply what we've learned building Altify in the EU and South Africa:

• Regulatory Precision: We embed ourselves in the local regulatory framework. We ensure we're compliant and building trust through proactive engagement.