Key Terms
Amount | Target $3 million (max $5 million upon securing the right strategic partner). |
---|---|
Pre-Money Valuation | $15 million |
Post-Money Valuation | $18 million to $20 million |
Revenue Multiple* | 8.8x |
EIS Eligible (UK Investors) | Yes |
Security Type | Preferred Equity |
Liquidation Preference | 1x non-participating |
Pro-Rata Rights | Yes - Standard |
tag Along/Drag Along Rights | Yes - Standard |
Board Seat Offered | Upon request for investments of $1M |
Information Rights | Monthly financial and performance updates |
Conversion Rights | Convertible into ordinary shares on a 1:1 basis |
Anti-Dilution Protection | Broad-based weighted average |
Minimum Investment | $250,000 (or £10,000 for UK-based investors under ASA) |
Closing Date | Rolling close, final close on or before 1 August 2025 |
** Revenue Multiple is based on the pre-money valuation divided by our most recent month’s revenue, annualised.*
Use of Funds Breakdown
Use of Funds | Allocation | Details |
---|---|---|
Growth & Marketing | 70% | Drive customer acquisition, expand into new markets (incl. UAE), and scale funded accounts. |
Product Development | 20% | Launch new alternative investments and investor tools tailored to client needs. |
Regulatory & Legal | 10% | Cover compliance, licensing, and legal requirements across current and new markets. |
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Here’s a quick guide to how the investment process works, tailored to both UK-based EIS investors and standard equity investors:
Start by completing this form, letting us know how much you'd like to invest. This helps us prepare the right agreement for you:
We'll send your agreement via DocuSign for review and signature.
Note: Completing the form is non-binding. It simply signals your interest in purchasing equity in Altify at a later date.
What’s an ASA?
An ASA (similar to a SAFE) lets you invest now, with shares to be issued later—usually at the time of a future funding round. It’s commonly used for early-stage investments and allows us to move quickly while keeping things simple.
Once you’ve reviewed and signed your Term Sheet or ASA, you’ll need to transfer your investment to the Altify bank account within 5 business days. Banking details will be shared in the agreement.
All ASAs will convert into equity on or before 1 August 2025, or sooner if we hit our $5 million fundraising target early. This gives us enough time to finalise all paperwork and wrap up the round properly.
After the equity conversion:
Our company secretary will issue your share certificate
If you're an EIS investor, they’ll also issue your EIS certificate
Once we have these documents, we’ll send them to you via email.
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https://docs.google.com/document/d/1vBH8d8AI_B8Gf5DVowabGGBbKMpgVzBix9XBVoiI5Tw/edit?usp=sharing