Key Terms

Amount Target $3 million (max $5 million upon securing the right strategic partner).
Pre-Money Valuation $15 million
Post-Money Valuation $18 million to $20 million
Revenue Multiple* 8.8x
EIS Eligible (UK Investors) Yes
Security Type Preferred Equity
Liquidation Preference 1x non-participating
Pro-Rata Rights Yes - Standard
tag Along/Drag Along Rights Yes - Standard
Board Seat Offered Upon request for investments of $1M
Information Rights Monthly financial and performance updates
Conversion Rights Convertible into ordinary shares on a 1:1 basis
Anti-Dilution Protection Broad-based weighted average
Minimum Investment $250,000 (or £10,000 for UK-based investors under ASA)
Closing Date Rolling close, final close on or before 1 August 2025

** Revenue Multiple is based on the pre-money valuation divided by our most recent month’s revenue, annualised.*


Use of Funds Breakdown

Use of Funds Allocation Details
Growth & Marketing 70% Drive customer acquisition, expand into new markets (incl. UAE), and scale funded accounts.
Product Development 20% Launch new alternative investments and investor tools tailored to client needs.
Regulatory & Legal 10% Cover compliance, licensing, and legal requirements across current and new markets.

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Overview of the Altify Investment Process

Here’s a quick guide to how the investment process works, tailored to both UK-based EIS investors and standard equity investors:

Step 1: Register Your Interest

Start by completing this form, letting us know how much you'd like to invest. This helps us prepare the right agreement for you:

We'll send your agreement via DocuSign for review and signature.

Note: Completing the form is non-binding. It simply signals your interest in purchasing equity in Altify at a later date.

What’s an ASA?

An ASA (similar to a SAFE) lets you invest now, with shares to be issued later—usually at the time of a future funding round. It’s commonly used for early-stage investments and allows us to move quickly while keeping things simple.


Step 2: Sign & Transfer

Once you’ve reviewed and signed your Term Sheet or ASA, you’ll need to transfer your investment to the Altify bank account within 5 business days. Banking details will be shared in the agreement.


Step 3: Equity Conversion

All ASAs will convert into equity on or before 1 August 2025, or sooner if we hit our $5 million fundraising target early. This gives us enough time to finalise all paperwork and wrap up the round properly.


Step 4: Share Certificates & EIS (if applicable)

After the equity conversion:

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